Edit my summary Essay Example | Topics and Well Written Essays - 750 words

Edit my summary - Essay Example udy where the researchers focus mainly on how twitter helped public relation specialists in building relationships by having followers on twitter who helped in reaching out to other effective individuals or organizations. The communication on twitter can be bilateral if the two parties are following each other and it can be unilateral if only one party is following. Khalid Al†Shohaib, Ali A. J. Al†Kandari, & Masaud A. Abdulrahim (2009) mention the role of the Internet in facilitating the public relations practitioner tasks especially when the organization is facing competition. This study will be analyzing the usage of the Internet by Saudi public relations practitioners and that their Internet existence is tied to religious and political values. Diffusion of innovation theory is used to show Internet’s role in public relations in Saudi Arabia by sending surveys to the main three metropolitan regions in Saudi Arabia divided between public and private organizations. The findings highlighted that only 46 per cent of public relation practitioners are using the Internet to facilitate their tasks. Al-Enad (1992) discussed how public relations operate in different settings using public relation models. He used the critical theory and the ethical theory. The public relations practitioners are the link between the organization and the stakeholders. The focus to public relations focus can be divided into several categories that include organizational PR where the practitioners’ focus is the organizations goals, responsible PR where the needs of stakeholders come first, and balanced PR, which is based on dialog as well as considering the needs of organization and the stakeholders. The result of this study showed that the majority of organizations are trying to meet the needs of both parties. Saxton, G. D. & Waters, R. D. (2014). What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and

Analytical Report Essay Example | Topics and Well Written Essays - 3750 words

Analytical Report - Essay Example After an extensive and intensive research, it became evident that, the hotel can either opt for in house training or out house training that will involve sending delegates away for training. This report presents the benefits of in house training, the cost implications for the hotel as well as its effects on the employees under training. On the other hand, the report compares in-house training with out-house training using similar criteria. After the analysis, and comparison, the report offers the preferred alternative that the hotel can adopt. After a close analysis of the current situation of the employees, and in accordance with the hotel’s current determination to become a leader in the hospitality industry, it becomes evident that the staff needs empowerment. Without doubt, the employees need to acquire new skills that will serve to enable them to register remarkable performance as they deliver their services to the hotel’s customers. According reliable research in the hotel management, the loyalty of customers depends on the quality of services provided by the staff. Being a service provider business, responsiveness, promptness and courtesy are some of the critical attributes that customers use in their rating of the quality of services rendered by the hotels. Therefore, employees need regular training so that they may have the capacity to meet the expectations of the customers. This is the reason why the hotel has identified the need to offer additional training to the hotel staff. However, there are two alternatives that the hotel must choose from in its bid to offer additional training to their staff. One of the options that the hotel has to choose from is offering in-house training within the hotel premises. The other alternative involves organizing an out-house training at a venue away from the hotel. Both options have